But does communication make much difference in churches anyway? Can’t most members find out what they need or want to know? The answer is complex and often boils down to the distinction between “need” and “want” — and who controls the desired information.

Abraham Sarker, executive director of Gospel for Muslims, was brought up in a devout Muslim home but became a follower of Jesus Christ. Abdullah Smith, an imam in Houston, grew up in a nominal Christian home but eventually embraced Islam. Each felt something lacking in the religious tradition of his family. Both believe their newfound faith fills a spiritual need.